London from the air at dusk, the Thames and its bridges crossing the city.

05.1 · What would change in the automotive sector.

The industry

The sector does not have a technology problem: it has a scattered-information problem. What a group like this can change is not how a car is built — it is what the industry that sells, repairs and insures them knows about itself.

By what mechanism it would happen

  1. A professional stops working blind

    Today a dealer decides stock from their own experience and from registration figures that arrive late. With continuous measurement of real behaviour, that decision moves from intuition to data — and that is the change, not a new feature in an app.

  2. Aftersales stops being a black box

    Spend per vehicle per year is the figure that governs a workshop's cash flow most and gets published least. Measuring it changes who can plan and who cannot.

  3. And the electric vehicle forces the sums to be redone

    It changes who repairs and how much repairing there is. A sector unable to measure that change finds out once it has already happened.

Professionals not changing source even when the new one is better. The inertia of a sector on thin margins is real, and no amount of data beats it on its own. If in two years information is still decided by habit, this ambition was wrong.

What would disprove this