An empty meeting room at the top of a building, the city on the other side of the glass.

04.2 · Compliance, intellectual property and contracts.

Legal

In a group that operates across several countries, manufactures devices that collect data and publishes sector analysis, the legal department is not a support service: it gets involved before something is built, not after.

A quién sirve

The whole group

And unevenly, which is worth saying: the houses that manufacture and those that deal with outside clients consume most of its work.

What it does

  1. Intellectual property

    Registering and defending the group's brands in the automotive sector. It is what stops a name that has become known from ending up usable by anyone.

  2. Contracts

    Drafting and negotiating what the group signs with clients, suppliers and partners. Including what almost nobody plans for: what happens when something goes wrong.

  3. Data protection

    Regulatory compliance and information security. With a product that measures behaviour, this is not paperwork: it decides what can be built.

  4. And what comes afterwards

    Representation and dispute resolution. It is the least visible part and the one that measures whether everything before it was done properly.

Because the decisions this department accompanies cannot be undone cheaply. What is collected from a user has to have been stated before collecting it; a name has to be usable before it goes out into the world. Both checks cost little at the start of a project and a great deal once it is running.

Why it gets involved before, not after

The expensive thing is not failing to register a trademark: it is not being able to use the name. Before publishing a new brand we check it is free, and that check comes before the design, not after.

And a warning that keeps coming back