London from the air at dusk, the Thames and its bridges crossing the city.

05.4 · What kind of work it creates, and where.

Talent

«Job creation» is the emptiest phrase a corporate website can carry, because it says neither how many nor of what. What can be said is what kind of work it takes to build this — and why in this sector it is rare.

What kind of work

  1. Engineering that understands cars

    The profile this group needs is not a developer nor a motoring expert: it is someone who understands both. It is scarce, which is why it gets trained rather than hunted.

  2. Manufacturing close to software

    Calaa Robotics does not make a generic object: it makes a device that exists to capture data. That asks for a profile which in this sector usually sits in two different companies.

  3. And analysis with access to real data

    The difference between a market analyst with surveys and one with continuous measurement is not the tool: it is what they can assert.

The group is currently **a founder with no staff**. Everything above is what kind of work will be needed, not posts that exist. Publishing an employment figure or a hiring promise would be the one thing in this window that was not true — and the first person to check it would stop believing the other four sections.

And the real state of things, said out loud